Artisan doing gold zardozi embroidery for NAAZPOSH

Our story

Dressed in grace

At NAAZPOSH, elegance is something you live in. Naaz means grace and quiet pride; posh is one who is dressed in it.

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NAAZPOSH

About NAAZPOSH

Elegance, already tailored

NAAZPOSH (ناز پوش) means one who is dressed in grace. We believe elegance is not only worn, it is lived in, so we take the textile heritage of the subcontinent, from zardozi and chikankari to fine block print, and finish it into ready-to-wear pieces for the modern Pakistani woman.

No more hunting for unstitched fabric or waiting on a tailor before a dawat. Every NAAZPOSH outfit arrives stitched in standard sizes XS to XL, ready for Eid morning, an evening gathering or simply a beautiful Tuesday.

Each piece is designed and stitched in Pakistan and checked by hand for every seam, hem and embellishment before it is packed for you.

The NAAZPOSH promise

Ready to wear, made to last

01

Stitched to measure

Consistent sizing from XS to XL, with a clear size guide on every outfit.

02

Checked by hand

Every seam, hem and embellishment is inspected before dispatch.

03

Easy exchange

Wrong size? Exchange within 7 days of delivery with tags intact.